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It's a risky Google - but it's a great brief.

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Spicy Boys is the hot sauce that's so flavoursome, it bridges family divides, heals emotional wounds, and reignites the spark in your marriage. Not bad for £6 a tube.

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My task was to help SB burst onto the scene with a brand platform and tone of voice that set tongues wagging.​​​​

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Feast your eyes on the social ads below.​