LOOK - IT'S A FAMOUS TENNIS PLAYER IN A FILM FOR A COOL BRAND.
 
You don't reach Wimbledon without obsessing over every detail of your game. And lululemon are a tad neurotic about the details of their tennis gear, too - making them the perfect hitting partner for Canadian no.1, Leylah Fernandez.
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Here, Leylah talks craft, diligence and staying ahead in elite sport.
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In contrast, all I did was write the concept and provide creative direction for this extremely successful social film.