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ASPRESSO
PLAY MORE
In 1800s England, guards would punish prisoners by forcing them to lift heavy objects repeatedly for no reason. Fast forward to 2025, and gym heads pay for the same experience.
Luckily, there is a better way to stay fit - and it's called 'play'.
Play gives you all the benefits of working out, plus a whole lot more. It helps you bond with friends, create memories, and experience this strange sensation called fun.
Our campaign led by example - larking around with typography to show that Aspresso plays harder than any other fitness club in Europe.
We added some paid social...
And made sure that people who insisted on using the gym had a little bit of fun, too.
Wait... don't miss the bus.
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